Marketing Your Website
Search Engine Marketing Helps People Find Your Website
We know about the value of a website in today's market, but arguably the most important use that a website can offer is by being a vehicle for marketing and lead generation.
The numbers are staggering. There are over 200 million searches done every month on Google alone. These people are searching 
for information, goods and services.
With the proper strategy your website can be at the top of the search engine results page, commonly referred to as a serp. There are many facets to a good Search Engine Marketing campaign, including Search Engine Optimization, Local Search Marketing, and Pay-per-click Marketing. With the proper balance, these 3 facets will help you get to the first page of the serps for many popular keywords.
Search Engine Optimization
Search Engine Optimization is the first step in which we try to improve natural search rankings by revising the company's Web site structure and content. A fundamental component of a
website that is "search friendly" is that it's built it in an XHTML Compliant code and CSS-based page design. Content is now one of the most important factors in Search Engine Optimization. The easier it is for Google, or any search engine, to understand what the website page is about, the more relavance it can place on your website when it displays results for a search. >Learn MoreLocal Search Marketing
Local Search Marketing is now one of the most popular forms of Search Engine Marketing. Local search enables businesses to specifically target their audience using geographical
parameters, such as zip codes, city names, counties, or states. Geotargeting will ensure that a company's advertisements appear only to people within their computer's geographic region. This targeted approach enables local companies to pinpoint area residents but also allows national companies to deliver a localized impression. >Learn MorePay-Per-Click Advertising
Pay-per-click Advertisement is by far the most common of the Search Engine Marketing
approaches. It uses sponsored (paid) search engine listings authored by the company to drive traffic to its website. Buinesses bid on search terms related to their businesses, which starts as low as 5 cents and goes higher than $100. The search engines rank these ads based on a competitive auction and relevancy factors. This is a great way to get traffic to your site immediately. Immediate Results Provides Immediate Return
- Increase online traffic
- Dominate your competition
- Fast, measurable ROI
- Broaden market share
- Lower client acquistion costs
- 05.01.2008 New Office
Digital Assets has relocated its corporate office to the Denver Tech Center in Centennial, CO. - 04.30.2008 New Tirrus Client
Executive Media Network has retained Digital Assets to build a Tirrus webiste. - 04.16.2008 Custom Application
Mobile Ware Solutions has retained Digital Assets to create a mPort Custom Application Build.
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Landscape Back Nine Greens has experienced a boost in sales leads and their cost per lead has gone down since starting their Search Engine Marketing campaign.